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Reciprocal Linking
a statement by ACL editor, Graham Pockett

“I list sites because I think they are worthy, not for any type of payment (and that includes the promise of a link back to ACL)!”

To be listed, many directories (sometimes called “portal sites”) demand that you must link back to them. This is generally called “reciprocal linking”. Likewise some directories insist that you vote for a site to keep it high on their list. As the voting wanes, so does the position of that site in their list.

I have always questioned the quality of links in any directory that insists upon reciprocal linking.

  • Are they only listing that site because they are being listed themselves?
  • Would they include a “questionable” site because that site was prepared to link to them?
  • Are the sites listed designed to benefit the directory's visitor, or just listed to get a link back?
Likewise voting does little except promote the site maintaining the votes. To me this is just a cunning ploy to promote that site, it has nothing to do with how good a site is. Besides, many "popular" sites are ones where the author has a knowledge of how to create scripts to fool the voting engine, or who spends a lot of energy spamming the voting site with false votes.

While I always encourage people to link to ACL, I do NOT insist that sites listed with this directory link back to us. I list sites because I believe that they will be of benefit to my visitors – not simply because they are prepared to link back to me. I believe that listing a relevant site “value adds” to the ACL site, making it more valuable to my visitors.

Therefore, I list sites because I think they are worthy, not for any type of payment (and that includes the promise of a link back to ACL)!

ACL exists to support its visitors, not the sites being listed. I have held that viewpoint since ACL first started back in 1996.

If you think that linking to ACL would benefit your visitors then please grab one of the ACL buttons or banners and place a link on your site. If you think that your non-commercial Christian site would be of benefit to ACL’s visitors, then please submit it to me. However, both actions are independent of each other.

I pray that you find ACL to be of value to you and that you consider it will be of value to your site’s visitors. If you have any questions regarding reciprocal linking, please do not hesitate to write to me.


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Graham’s Christian writing:
"Graham Pockett doesn't mince any words, but he writes with a kind heart. If you have questions about such things as "once saved, always saved", or why so many different ideas can come from the same scripture, or how much what we see and do affects us as spiritual beings, you'll find much to think about here."  from This Christian Life
Graham Pockett
Download these articles:
  • The Key To Heaven  (an analogy about commitment)
  • I Am A Cynic; Therefore I Am A Christian
  • Evolution – a statistical question mark?
  • “Once Saved Always Saved” – a dangerous delusion?
  • Who is my Neighbor? – featuring "The Parable of the Good Muslim"
  • Bashing The Bible – misusing & abusing Scripture
  • Two Billion Doctrines – the strange religion called Christianity
  • Does God Ever Change His Mind? – Calvin would turn in his grave!
  • New Wine In An Old Skin – the problem of legalism in the church today
  • Are You Hard Boiled, Or Soft & Runny? – doctrines are like an egg shell
  • The Bible is an "iffy" book – a look at the conditional promises of God
  • Will the Real Jesus Please Stand Up? – what did Jesus really look like?
  • The Truth Will Set You Free! – the Holy Tarantula???
  • Growing the Seed of Faith – so it doesn't wither and die
  • We Don't See The Clean, Just The Dirt – judgement and forgiveness
  • Why I Quote The NIV Bible – is it an heretical Bible?
  • "Omissions" from the NIV Bible – a look at 17 missing verses
  • Do You Believe In Miracles? – you do when they happen to you!
  • “Why Didn’t God Answer My Prayer For A Miracle?” – my response
  • Christian Concepts – the cavern of life  (an analogy)
  • Christian Concepts – the three crosses  (an analogy)
  • Christian Concepts – we are what we eat
  • Christian Concepts – when are we saved?  (an analogy)
  • Christian Concepts – when we are saved, part 1  ...part 2

  • I write these things to you who believe in the name of the Son of God so that you may know that you have eternal life.
    1 John 5:13 NIV

    © Graham Pockett
    Last Updated: Thursday, February 14, 2019